E-book design as a lead generation tool, designed to create awareness around data compliance for banks
Working with Technology Specialist marketing agency, Positive Marketing, Graphics Monkey was briefed to design an e-book as a lead magnet to highlight how in the age of big data, Delphix streamlines the data and regulatory processes for banks and financial institutes.
The e-book needed to be engaging, the subject of regulatory compliance for financial institutions can be fairly dry, so we concentrated on the idea of streamlining or unblocking the journey to compliance. The concept of a journey lead to the concept of the highway code style road, map and car journey visuals.
The ebook achieved great results for the client, generating 33% over their target leads for the campaign. Furthermore the campaign as a whole won the Marketing Strategy of the Year at the Computing Tech Marketing & Innovation awards and was also nominated in the lead generation category.
