Ramsay's Food Stars

Background

Jess Druey, a finalist on Season 2 of Ramsay's Food Stars, sought to expand her Gen Z-focused wine brand, Whiny Baby, with a new product—Rosé Sorbet. For the final episode, Jess needed impactful branding and packaging that would resonate with her target audience and elevate her presentation to the judges.

Solution

I collaborated closely withJess to create a bold and eye-catching packaging label for the Rosé Sorbet. The design emphasised the playful, youthful vibe of the Whiny Baby brand while ensuring the product stood out on shelves. The design was crafted to appeal to Gen Z consumers, aligning with the brand's quirky and fun aesthetic.

Results

The new Rosé Sorbet packaging played a key role in Jess’s final presentation and ultimately contributed to her winning the season finale of Ramsay's Food Stars. The packaging design was well-received, effectively communicating the product's unique appeal and reinforcing the Whiny Baby brand's position in the market.