Conference and Events
October 2024

The Jockey Club - Conference and Events Collateral

Various projects for The Jockey Club's conference and events brand Jockey Club Venues

Background:

The Jockey Club, renowned for its world-class racecourses and heritage venues, continues to expand its conference and events offering — promoting its spaces as premium destinations for corporate hire, awards dinners, product launches and large-scale gatherings. With multiple venues across the UK, the marketing challenge lies in maintaining brand consistency while showcasing the unique character and facilities of each location.

Solution:

Graphics Monkey works closely with The Jockey Club’s marketing and events teams to design and produce an evolving suite of collateral aimed at a B2B audience. This includes printed brochures, digital presentations, venue maps, signage and tailored sales materials for racecourses such as Cheltenham, Sandown Park and Epsom Downs.

Each piece is crafted to communicate quality and professionalism — combining elegant typography, a refined colour palette and atmospheric photography to highlight the versatility and prestige of the venues. The materials are structured to support sales teams in presenting key venue details clearly and persuasively to potential clients and event agencies.

Results:

The ongoing collaboration has created a strong and unified visual identity across The Jockey Club’s conference and events communications. The collateral continues to support the commercial teams in driving enquiries and bookings, helping position each venue as a leading choice for corporate and private events. The partnership has since expanded to include additional venues and projects, with Graphics Monkey providing creative support across The JockeyClub’s growing portfolio of event marketing campaigns.

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